p.william.reed@gmail.com
+31 625 438 552
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Creative Director | Boomerang. Part of Publicis Groupe
Amsterdam, Netherlands
January 2024 - present
Clients: Heineken, Nivea
Associate Creative Director | Media.Monks
Amsterdam, Netherlands
May 2021 - December 2023
[Senior Creative from May 2021, promotion to Associate Creative Director in May 2022]
Clients: Nike, Jordan, Converse, JD Sports, AW Lab, OPPO, Sanofi, World Expo 2020 Dubai
Creative Director | Hey Honey
Amsterdam, Netherlands
November 2019 - May 2021
[Associate Creative Director from November 2019, promotion to Creative Director in May 2020]
Clients: JBL, Harman Car Audio, Crocs, WeTransfer, Toyota, Volkswagen, Waterbear Network, Badoo, Bugaboo, Henkel, vivo
Freelance Creative Lead / Creative Strategy Lead
London, United Kingdom
March 2019 - November 2019
Agencies: Communicator London, Mission Media, SUITCASE Creative Studio, Wednesday, Tommy
Clients / Projects: Jack Daniel’s Portfolio, Jack Daniel’s Presents, No.3 Gin. Pirelli Calendar, citizenM Hotels, Belmond, Bang & Olufsen, Meliá Hotels, Grant’s Whisky, Amazon Prime Video, Prime Video Sport, Tesco Mobile, United Artists Releasing
Creative Director: Content | Mission Media
London, United Kingdom
September 2017 - March 2019
Clients: Peroni Nastro Azzurro, Pirelli, Hennessy, Chelsea FC Women, Moët & Chandon, Amazon, Veuve Clicquot, J.Crew, Covent Garden London, Flannels
Global Social Media Lead [THE OUTNET] | Net-A-Porter
London, United Kingdom
April 2016 - September 2017
Global Social Media and Content Marketing Manager | onefinestay
London, United Kingdom
July 2015 - April 2016
Creative | The 88
New York City, USA
May 2014 - June 2015
Clients: Bloomingdale's, Men's Wearhouse, Master & Dynamic, Zico Coconut Water, illy issimo
HONOURS AND AWARDS
Crocs x Little Big: Fashion Campaign of the Year – European Content Awards 2022
Crocs x Little Big: Finalist, Multi-Platform Partnership – Shorty Awards 2022
Crocs x Vladimir Cauchemar: Best Use Of Social Media – Draper Awards 2021
Crocs x Vladimir Cauchemar: Best Integrated Marketing Campaign – The Drum Digital Industries Awards 2021
Crocs x Vladimir Cauchemar: Best in Fashion – Shorty Awards 2021
Crocs x Vladimir Cauchemar: Fashion Campaign of the Year – European Content Awards 2021
Crocs x Vladimir Cauchemar: Integrated Campaign of the Year – European Content Awards 2021
Harman Kardon x Volkswagen, “Owning My Moment”: Pan-European Campaign of the Year – European Content Awards 2021
Small Agency of the Year – European Content Awards 2021 [senior leadership team]
Crocs GIPHY Hijack: Finalist, Best Use Of GIFs – Shorty Awards 2021
Crocs GIPHY Hijack: Best Use Of Insight/Monitoring – The Drum Awards 2020
Crocs GIPHY Hijack: Finalist, Most Effective Use of Social Media – The Drum Awards 2020
Crocs GIPHY Hijack: Finalist, Most Effective Use of Social Media – The Drum DADI Awards 2020
Independent Agency Of The Year – The Drum Business Awards 2020 [senior leadership team, won within first year of joining Hey Honey]
The Chair Award: The Drum Business Awards 2020 [senior leadership team, won within first year of joining Hey Honey]
WeTransfer, Build Your Brand: Video Of The Month, June 2020 – Best Ads On TV
THE OUTNET #PrettyInfluential: Bronze Clio, Fashion Film Series – The Clio Awards 2017
THE OUTNET #PrettyInfluential: Bronze Clio, Fashion Social Media Multi-Platform Campaign – The Clio Awards 2017
THE OUTNET #LightUpTheRoom: Finalist, Best in Fashion – Shorty Awards 2017